Louis Vuitton Drops €39k High-End ‘Treasure Trunk’ NFT Collection

Renowned luxury brand, Louis Vuitton, introduces an exclusive NFT venture showcasing its iconic travel accessory. The new 'Via' campaign offers dedicated globetrotters the opportunity to acquire a €39k Treasure Trunk NFT, granting access to a plethora of opulent privileges.

Departing from their previous gamified NFT approach, Louis Vuitton now focuses on a sophisticated utilization of this technology. Limited editions of digital fashion accessories featuring the historic 'Treasure Trunk' collection from 160 years ago will be crafted. Those opting to invest in the substantial €39k price tag will not only receive a bespoke physical replica of the trunk but also enjoy a range of future benefits.

To participate, loyal enthusiasts residing in select regions (USA, UK, Canada, France, Japan, Australia, and Germany) can express their interest via the official website starting on June 8. On June 14, Louis Vuitton will invite a carefully chosen group of individuals to a private website, followed by an invitation to purchase one of the exclusive NFTs on June 16.

Louis Vuitton Looks to Retain Control by Following a ‘Web2.5’ Approach

Once individuals acquire an NFT from Louis Vuitton, they will witness the transformation of the Treasure Trunk NFTs into 'Soul-Bound' entities, imposing strict restrictions on their transferability and trade within the secondary market. This meticulous approach ensures that the company maintains a firm grip over the entire collection while extending unparalleled post-purchase services that remain inaccessible within the decentralized model.

Nonetheless, owning a portion of this exquisite collection presents a remarkable opportunity for holders to access a set of keys that unlock an assortment of forthcoming products. These keys, accompanied by their associated benefits, hold the power to be freely exchanged within the secondary market. As Louis Vuitton meticulously refines its NFT strategy, it effectively establishes an exclusive gateway to an illustrious realm of opulent luxury products and unrivaled services.