Adidas Originals, a renowned sports brand with a rich history, has unveiled a collaborative alliance with the acclaimed Web3 artist Fewocious, as per information shared with nft now. Scheduled for release on June 22, this duo will introduce a limited-edition Trefoil Flower Mint Pass that is connected to their products. The pass, exclusively available to NFT holders, grants them the opportunity to acquire a complimentary pair of artist-designed Campus 00s sneakers.
These sneakers, adorned with the distinctive silhouette characteristic of Adidas Originals, have been imaginatively reenvisioned in Fewocious' unique artistic style. The design showcases black and white linework against a vivid backdrop of thick, blue and white cloud patterns on the shoelaces. Holders of the Mint pass will have the chance to claim their Campus 00s sneakers during the upcoming summer season.
The collaboration between Fewo and Adidas represents a significant stride for the company as it continues to explore the convergence of art, culture, creativity, and Web3 advancements.
Over time, the young artist Fewocious, also known as Victor Langlois, has made a lasting impact on the thriving Web3 art community. His work merges a vibrant style and daring aesthetic with deeply personal narratives that often reflect his experiences as a transgender adolescent. Fewocious' connection with Adidas can be traced back to his teenage years when he utilized Adidas silhouettes as a medium for his artistic expression. This relationship evolved into an official affiliation during Art Basel in Miami in December 2022.
"Collaborating with Adidas is truly a realization of my wildest dreams," expressed Fewocious in an official statement unveiling their partnership. "It's surreal to think that just four years ago, I was painting Adidas shoes alone in my bedroom, and now I have the incredible opportunity to collaborate with them officially. I wholeheartedly believe in the future of fashion and footwear, especially at the intersection of the digital and physical realms. I'm thrilled for these creations to be introduced to the world, and I invite everyone to join me on this exciting journey."
The launch of the mint pass marks a significant milestone for Adidas, as it represents their first venture into producing a token-secured, NFC-tagged sneaker that is intricately linked to a limited edition NFT. Holders of the Fewocious x FewoWorld: Paint NFTs, as well as holders of the ALTS by Adidas 'Decos' and 'Soles' [ALT]er Ego NFTs, will enjoy a range of exclusive benefits. These perks include discounted pricing and early access on June 22 through OpenSea, where the Trefoil Flower Mint Pass will be exclusively available for minting.
Moreover, the brand and artist have taken care to ensure that a variety of NFT holders within their broader ecosystems will also have the opportunity for early access before the public sale commences later in the day.
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